Silicon Valley attorney and litigator Brian Stryker says he’s preparing to take the next step in his legal battle against the internet giant, Google, and the search giant’s parent company, Alphabet.
The California-based lawyer says he has filed a $1 billion lawsuit against Google and its parent company Alphabet in the hopes of putting the search engines on notice about the way they’re using their copyrights to infringe on his trademark.
Stryker is challenging the practice of Google’s trademark management program that grants Google exclusive rights to Google trademarks, but he’s not worried about a loss of revenues if Google doesn’t give up the rights to the word search.
“The real danger for Google is that this will be a battle they’re going to lose, and they’re not going to win it,” he told The Next Big Thing on Tuesday.
“And the reason why is that Google is a monopoly.
So they have control of everything that’s happening on the internet.
They’re the dominant company.”
The search giant, whose name is synonymous with search in the U.S., has been working to change its trademark policies to avoid any confusion with a broader set of search products, such as online shopping, e-commerce, and mobile apps.
It has said it wants to give its search products an advantage over its competitors.
But Strykers attorneys are concerned that Google’s approach to trademark management, which has already cost him more than $2 billion in legal fees, could cost him even more.
“Google’s trademark policies are going to be very, very, complex,” he said.
“They’re going a step further than most companies in the world.
The process is going to take years, and you’re not just going to have one guy in a room.”
Google’s search product, Google Now, has already been criticized for being too aggressive with its use of search, and it has a history of using its monopoly power to pressure content creators into removing infringing content.
It recently launched a new program called Google Music that lets users create a “personal playlist” and share it with friends.
Strysker says his goal is to prevent Google from making its search product even more aggressive by creating an online system to block infringing searches.
He’s also calling for Google to make clear that its trademark enforcement program isn’t just for copyright infringement.
“It’s for all of the legitimate uses of Google,” he explained.
“I’ve been very clear in my legal filings that this is not about Google’s copyright, it’s about protecting the rights of the people that are using Google products and services.”
Strykers lawsuit has been filed on behalf of dozens of individuals, companies, and other entities.
The suit has already racked up more than 150 pages of court documents, and Strychers attorneys are optimistic that it could cost them more than a million dollars in legal costs, if he succeeds in his initial court filings.
The lawsuit seeks to halt Google’s use of its trademarked “GOOGLE” and “GRAB” trademarks to make its search tools available for free to anyone, including students, doctors, and even people in third-party companies.
Google, however, argues that trademark protection is a legal right and the company has the right to use the word “G” in its search results.